Best-Selling and Top-Rated Facial Cleansers on Amazon in 2025
In the ever-evolving world of skincare, finding the perfect facial cleanser can be a daunting task. To help you navigate this journey, we've curated a list of the top five best-selling and top-rated facial cleansers on Amazon in 2025. These selections are based on their popularity, user reviews, and effectiveness.
1. CeraVe Foaming Facial Cleanser
CeraVe's Foaming Facial Cleanser has garnered immense popularity for its gentle yet effective formula. Designed to cleanse without disrupting the skin's natural barrier, it combines ceramides, niacinamide, and hyaluronic acid to maintain hydration and soothe the skin.
Pros:
Non-comedogenic and fragrance-free.
Contains ceramides that help restore and maintain the skin's natural barrier.
Incorporates niacinamide to help calm the skin.
Cons:
May not be hydrating enough for very dry skin types.
Some users report a slight tightness after use.
Suitable for: Normal to oily skin types.
Benefits: Restores the skin barrier, non-foaming, fragrance-free
Rating: 4.7/5 (50,000+ reviews)
2. Cetaphil Daily Facial Cleanser
Cetaphil's Daily Facial Cleanser is a staple in many skincare routines, known for its mild formula that effectively removes dirt and oil without stripping the skin. It's formulated to be non-irritating, making it suitable for sensitive skin.
Pros:
Hypoallergenic and non-comedogenic.
Gentle formula suitable for daily use.
Effectively removes excess oil without drying the skin.
Cons:
Some users find the consistency too thin.
May not remove heavy makeup effectively.
Suitable for: Combination to oily skin types.
Benefits: Creamy texture, hydrates while cleansing
Rating: 4.6/5 (30,000+ reviews)
3. La Roche-Posay Toleriane Purifying Foaming Facial Cleanser
La Roche-Posay's Toleriane Purifying Foaming Facial Cleanser is formulated with niacinamide and ceramides to cleanse while maintaining the skin's natural barrier. It's particularly beneficial for those with oily and sensitive skin.
Pros:
Oil-free and non-comedogenic.
Contains prebiotic thermal water to soothe the skin.
Helps in maintaining the skin's pH balance.
Cons:
Some users may find it slightly drying.
The scent might not appeal to everyone.
Suitable for: Oily and sensitive skin types.
Benefits: Soothes irritation, prebiotic thermal water.
Rating: 4.8/5 (10,000+ reviews)
4. CeraVe Hydrating Cream-to-Foam Cleanser
CeraVe's Hydrating Cream-to-Foam Cleanser offers the best of both worlds: the hydration of a cream cleanser with the refreshing feel of a foam. It's designed to remove dirt and makeup without stripping the skin's moisture.
Pros:
Fragrance-free and non-comedogenic.
Contains hyaluronic acid for added hydration.
Transforms from a cream to a gentle foam, providing a thorough cleanse.
Cons:
May not foam as much as traditional foaming cleansers.
Some users with very oily skin might find it less effective.
Suitable for: Normal to dry skin types.
Rating: 4.8/5 (22,000+ reviews).
Amazon Recommended and Choice.
5. Neutrogena Ultra Gentle Hydrating Cleanser
Neutrogena's Ultra Gentle Hydrating Cleanser is designed for sensitive skin, providing a gentle yet effective cleanse. Its creamy formula helps maintain the skin's natural moisture barrier.
Pros:
Hypoallergenic and non-comedogenic.
Fragrance-free, making it suitable for sensitive skin.
Effectively cleanses without over-drying.
Cons:
May not remove heavy makeup thoroughly.
Some users find the texture too creamy.
Suitable for: Dry and sensitive skin types.
Rating: 4.6/5 (7,000+ reviews)